derickson, Author at e-Strategy

American Sports Site Visitors By Generation [CHART]

And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.

American Sports Fan Demographics [CHART]

61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.

Mobile Marketing Tactics Worldwide [CHART]

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.

Growth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]

The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.

Mobile Channels Used For Customer Interaction [CHART]

1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.

Mobile Content Use By Feature [CHART]

comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).

Ad Spending Growth Rates In The UK By Category [TABLE]

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

Americans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]

7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.

eBook Analytics

The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in eBooks, how long they spend reading them and which search terms they use to find books.

Independence Day Celebrations By The Numbers [INFOGRAPHIC]

This infographic by Easy Finance compiles numbers about Americans’ Fourth of July celebrations, especially their economic impact.