derickson, Author at e-Strategy

Anti-Social CEOs [INFOGRAPHIC]

70% of Fortune 500 CEOs have no social media presence on the major social networking sites.

CEOs Hating On Marketers

80% of CEOs do not really trust nor are very impressed with marketers’ work.

Private Companies' Use Of Digital For Customer Engagement [CHART]

70% of private companies are now doing some form of customer outreach through digital avenues, with 67% leveraging social media and mobile devices.

Hispanics' In-Store Mobile Motivations [CHART]

Hispanic smartphone owners who use their devices to help them shop in brick-and-mortar venues are motivated more by finding the best price than the right product.

Socializing With Friends Online & Off by Select Demographics [CHART]

While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.

Top Methods For Measuring Social Media Sponsorships [CHART]

More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.

Use Of Social Media Sponsorship By Marketers vs. Influencers [CHART]

55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.

H+ The Digital Series Trailer [VIDEO]

H+: The Digital Series, a groundbreaking new web series by acclaimed producer Bryan Singer, premieres August 8.

Citizens United Constitutional Amendment Online Ad Campaign

US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.

Business' Loyalty To Daily Deals Sites [CHART]

Businesses that run daily deals have proved that they are not loyal to any one site.