Posts by derickson
Top 5 Reasons Social Media Is Used For Customer Service [CHART]
In February, American Express found that 46% of US internet users it surveyed had turned to companies’ social media sites to vent their frustrations about poor experiences.
Read MoreAttitudes Toward Sharing Data Via Mobile Apps [CHART]
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Read MoreEffectiveness Of Humor In TV Commercials [CHART]
Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to an Ace Metrix study released in July.
Read More2012 Social Media Budget Allocations [CHART]
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
Read MoreDaily Content Consumption By Mobile Women [CHART]
Mobile content consumption rivals traditional media consumption for female mobile owners in the US and around the world.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreFacebook Tops List Of Google Search Ranking Factors [CHART]
Social media factors top list of Google search engine ranking factors.
Read MoreSocial Media Measurement Standards: Progress & Roadmap [PRESENTATION]
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Read MoreMike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Read MoreInternet Connected Technology In Generation V Households [CHART]
Kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media.
Read More