derickson, Author at e-Strategy

Marketing Agency Attributes Evaluated By Clients, October 2012 [CHART]

Creative excellence ranks further down the list of attributes, behind agency efficiency and effectiveness.

Social Customer Service, October 2012 [CHART]

Of the 71% of businesses that claim to use social media for customer service, 87.5% (and 62.1% of businesses overall) have realized a positive impact.

Social Media’s Purchase Influence, October 2012 [CHART]

Half of US consumers surveyed by Yesmail say social media somewhat or strongly influences their online purchase decisions.

Global Marketers' Mobile Activities, October 2012 [CHART]

Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.

Magazine Brand Advertising Growth, H1 2010-H1 2012 [CHART]

The number of brands advertising in magazines with tablet, online, and print editions has been on the rise, up almost 40% year-over-year in H1 2012.

Retail Email Campaigns Misalignment With Shopping Behavior, October 2012 [CHART]

Most consumers have a preferred time of day to shop online, but retailers aren’t aligning their email campaigns with those preferences.

Great Friends vs. Great Career By Select Demographics, October 2012 [CHART]

About two-thirds of the American adults (aged 18-64) surveyed would rather have great friends than have a great career.

YOY Change In Broadcast Primetime TV Viewership [CHART]

Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.

Third 2012 Presidential Debate [INFOGRAPHIC]

In this infographic, Google uses search data to illuminate how people felt about the third 2012 presidential debate.

Most Popular Digital News Sources, October 2012 [CHART]

A slight majority of digital news consumers get their information from web-native sources like the Huffington Post or the Drudge Report, while 43% use digital versions of established news sources.