Posts by derickson
Global Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreGlobal Facebook Ad Revenues By Segment, 2012-2018 [CHART]
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Read MoreGlobal Facebook Ad Spending By Device & OS, December 2012 [CHART]
Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.
Read MoreGlobal Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreConsumer Purchase Decision Information Sources, January 2013 [CHART]
Consumers still look first to their friends and family for advice regarding their purchase decisions.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreTime Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Read MoreAttitudes Toward Restaurant Loyalty Program, January 2013 [TABLE]
Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program.
Read MoreData-Related Marketing Spending, 2012 vs 2013 [CHART]
68% of marketers plan to greatly (20%) or slightly (48%) increase their data-related marketing expenditures this year.
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