derickson, Author at e-Strategy

How To Download & Mine Your Twitter Archive [VIDEO]

CNET’s how to demonstration for downloading and browsing through your Twitter archive.

Holiday eCommerce Traffic Sources, January 2013 [CHART]

Only 2% of traffic to retailers during the holiday season came from social networks.

Brand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]

8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.

Mobile Use By Luxury Brand Shoppers, January 2013 [CHART]

59% of luxury brand shoppers say they’ve used mobile to interact with a company.

Consumer Sentiment About Community Involvement By Brands, January 2013 [CHART]

61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.

Mobile Search Engine Traffic Market Share, Q4 2012 [CHART]

Mobile activity on Google far outpaced Yahoo and Bing.

Marketing Investment Opinions: Consumers vs. Marketers, January 2013 [CHART]

Consumers and marketers disagree on where companies should invest more of their marketing time and resources to improve customer loyalty.

Americans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]

47% of Americans agree that they follow or engage with at least one brand on a social networking site.

eShoppers' In-Store Experience Expectations, January 2013 [CHART]

Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.

Website Email Acquisition Tactics, January 2013 [CHART]

22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.