derickson, Author at e-Strategy

Changes In SMBs' Ad Spending Tactics For 2013 [TABLE]

Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.

Types Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]

Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.

Local Digital vs Total Ad Spending, 2012 & 2013 [TABLE]

US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.

Google+ Eyetracking Attention Order [HEATMAP]

Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.

Why People Want Mobile Apps From Retailers, August 2012 [CHART]

Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.

How Mobile Americans Learn About Shopping Apps, December 2012 [CHART]

Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.

Mobile Consumers' Attitudes Toward Shopping Apps, December 2012 [CHART]

Two-fifths of smartphone and tablet shoppers said using a shopping app strengthened their connection to the brand.

Luxury Marketing Content & Tactics, October 2012 [CHART]

The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.

Preferred Online Channels Of Luxury Marketers, October 2012 [CHART]

Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.

Connecting: The Future Of Interaction Design & User Experience [VIDEO]

Connecting is an 18 minute documentary that explores the future of Interaction Design and User Experience from some of the industry’s thought leaders.