derickson, Author at e-Strategy

North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

The iPad saw the greatest percentage of publishers charging for content across publication categories.

Percentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]

Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.

North American Publishers That Format Content For Mobile, 2009-2013 [CHART]

2013 will be the first time 100% of publishers will format their content for mobile.

Concern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]

Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.

How People Find Consumer Electronics Reviews, September 2012 [CHART]

Consumers hungry for reviews are most likely to search for them online.

Consumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]

Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.

Online Channels That Prompt Television Viewership By Generation, September 2012 [CHART]

Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.

INTERVIEW: Michael Acton Smith Discusses Moshi Monsters [VIDEO]

The man behind Moshi Monsters, Michael Acton Smith, talks about digital disruption in the children’s toy and entertainment market with Dow Jones’ Gren Manuel at the World Economic Forum in Davos.

How People Talk About TV By Generation, September 2012 [TABLE]

For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.