Posts by derickson
B2B Social Media Lead Generation & Traffic, 2012 [CHART]
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Read MoreGlobal Marketing Budgets, October 2011 – January 2013 [CHART]
Marketers around the world report a positive outlook regarding their budgets this month.
Read MoreMost Disruptive Media & Marketing Trends, January 2013 [CHART]
Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).
Read MoreQR Code Use By Country, January 2013 [CHART]
19% of American consumers have used a QR code.
Read MoreB2B Conversion Rates By Website Traffic Source, 2012 [CHART]
Of the various drivers of B2B website traffic, email has by far the highest conversion rate.
Read MoreMobile Shopper Activities By Device Type, January 2013 [CHART]
Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).
Read MoreYahoo's Marissa Mayer Discusses Personalized Search [VIDEO]
Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.
Read MoreThe Evolutionary Origins Of Beauty [VIDEO]
Animator Andrew Park illustrates Denis Dutton’s provocative theory on beauty — that art, music and other beautiful things, far from being simply “in the eye of the beholder,” are a core part of human nature with deep evolutionary origins.
Read MorePrevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreNorth American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]
Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.
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