derickson, Author at e-Strategy

Viva Young: Taco Bell Super Bowl XLVII Commercial [VIDEO]

Viva Young, Taco Bell’s Super Bowl XLVII commercial features a bunch of octogenarians who sneak out for a night on the town.

B2B Marketing Budget Changes, 2012 & 2013 [CHART]

Slightly fewer than half of US B2B marketers plan to increase overall marketing budgets in 2013, but 67.2%, will up digital investment.

B2B Marketing Data Reliability, January 2013 [CHART]

Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).

US Social Network Brand Page Visitors By Demographic, January 2013 [CHART]

35% of Americans agree that they regularly check out brands’ social networking pages.

2013 Edelman Trust Barometer [PRESENTATION]

The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.

Veracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]

How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.

Consumer Money-Saving Strategies, Q4 2012 [CHART]

22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.

Non-Traditional Retail Marketing, January 2013 [CHART]

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).

Texting Prospects, January 2013 [CHART]

The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.

Local Ad Sales Forecast For 2013 [CHART]

89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.