derickson, Author at e-Strategy

Consumer Attitudes Toward Purchasing New Products, January 2013 [CHART]

1 in 2 consumers from around the world are generally willing to switch to new brands.

Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television.

The penetration of tablets among UK children ages 5 to 15 grew from just 2% in 2011 to 9% in 2012.

eMarketer expects Apple to continue to dominate the tablet market, although its share will fall.

9.8 million UK consumers used a tablet device to access the web in 2012, representing growth of 140% over 2011.

In July 2012, comScore reported that there were 5.1 million QR code users in Germany, 3.3 million in the UK and another 3.4 million in Spain.

US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.

Web development was the most widely shared digital priority: 70% of B2B marketers planned to increase spending on websites this year.