derickson, Author at e-Strategy

TV Media Ad Spending In 2012 [TABLE]

The major agency holding companies spent 62.4% of their advertising dollars on TV in 2012.

67% of executives believe that business analytics creates a competitive advantage in their organization.

64% of advertisers will increase their mobile ad spending over the next 12 months.

Total consumer spending on St. Patrick’s Day (Sunday, March 17) will grow by 3.7% this year to slightly exceed $4.7 billion.

LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.

Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.

The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.

For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).

Business activity in the US marketing research industry displayed virtually the same pattern in 2012 as it did in 2011.

Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.