derickson, Author at e-Strategy

Client Demand For Rich Media Advertising, March 2013 [CHART]

51% of ad agencies report a rise in client demand for dynamic rich media ads, and another 20% expect increased interest this year.

Frequency Of College Students' Mobile Purchases, November 2012 [CHART]

70% of college students made mobile purchases, and 52% did so at least once a month.

College Students' Top Mobile Activities, November 2012 [CHART]

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

Frequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]

Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.

Search Engine Marketing Landscape [INFOGRAPHIC]

This infographic from LUMA Partners illustrates today’s complex search engine marketing landscape.

Volume Of Tweets By Political Event [TABLE]

In the two days following Obama’s re-election on Nov. 6, there were nearly 14 million Tweets from people expressing their reaction.

Twitter Sentiment During Final Weeks Of 2012 Presidential Campaign [CHART]

From September through November, Romney was consistently the target of more negative reactions than was Obama.

Political Events For Which Sentiment On Twitter Was Similar To Polls [TABLE]

Of the eight events that the Pew Research Center tracked since the beginning of last year, there were two when the reaction on Twitter paralleled public opinion.

Conservative Sentiment On Twitter Compared To Polls [TABLE]

The reaction on Twitter to Obama’s second inaugural address and his 2012 State of the Union was not nearly as positive as public opinion.

How To Do A Comedy Promo Trailer: Louis C.K.'s HBO Oh My God Special [VIDEO]

This is a great example of how to do an effective promotional trailer for a comedy special. Louis C.K. pokes fun at the conventions of the traditional promotional trailer.