Posts by derickson
Beyond Social Media: Simcity Fail, Dove's "Real" Beauty & NBA's Social Slam Dunk [PODCAST]
This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.
Read MoreTop Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]
Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.
Read MoreHow Internet Users Show Brand Loyalty, March 2012 [CHART]
Loyal customers tell other people about their positive experiences, buy more and overlook competing products and companies.
Read MoreOnline Shopping Metrics By Shopper Segment, Q2 2012 [TABLE]
Even though return purchasers and repeat purchasers accounted for only 8% of site visitors, they generated a disproportionately high 41% of site sales.
Read MorePinterest Users By Gender, Race & Generation, December 2012 [TABLE]
Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.
Read MoreDanish TV Uses Assassin's Creed To Depict Damascus [VIDEO]
A Danish news program used a screenshot from the popular Assassin’s Creed video game to depict Damascus during a report on the Syrian civil war.
Read MoreInstagram Users By Gender, Race & Generation, December 2012 [TABLE]
Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.
Read MoreTwitter Users By Gender, Race & Generation, December 2012 [TABLE]
While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.
Read MoreReach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
Read MoreVideo Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex video marketing landscape.
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