Posts by derickson
Mobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MorePrimary Forms Of Payment To Retailers, March 2013 [CHART]
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.
Read MoreAmerican Commuting Lengths, 2011 [CHART]
Of US workers who did not work at home, 8.1% had commute times of 60 minutes or longer.
Read MoreMobile Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.
Read MoreTop 10 Pharmaceutical Companies By Marketing Spend, 2012 [TABLE]
Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market.
Read MoreUS Pharmaceutical Marketing Spending By Channel, 2012 [TABLE]
US pharmaceuticals firms had reduced their overall promotional spending by 8% year over year to $26.35 billion total in 2012.
Read MoreMothers' Most Important Factors In Making Purchase Decisions, December 2012 [CHART]
Reviews and ratings from other moms were the most important overall factor when making a purchase decision for nearly half of moms.
Read MoreTypes Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Read MoreHow To Raise Awareness Of Homelessness: Freeze People [VIDEO]
This is a great example of using experiential marketing in the service of cause marketing.
Read MorePercentage Of Mobile Shopping By Moms, December 2012 [CHART]
Fully 70% of moms reported using their smart phone or tablet to shop.
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