Posts by derickson
Luxury Brand Mobile Apps By Platform, December 2011 & January 2013 [TABLE]
70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.
Read MoreLuxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]
Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.
Read MoreWhere People Mobile Shop, October 2012 [CHART]
Nearly 1 in 5 consumers performs shopping activities on their phone while dining out.
Read MoreQR Code For Produce [VIDEO]
A demonstration of a poorly-executed use of a QR code for produce marketing.
Read MoreActivities Performed On Computers vs. Tablets vs. Smart Phones [CHART]
45% of consumers who use their mobile devices to shop report using the device to compare prices.
Read MoreConsumer Electronics Devices Owned & Used Regularly, November 2012 [CHART]
54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.
Read MoreConsumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MoreWeekly Ads Drive Retailer Website Traffic: Walmart vs. Target [CHART]
On the release of the weekly ad, traffic spikes for Walmart and Target.
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreEffectiveness Of Job Seeking Using Facebook By Strength Of Connection [CHART]
Facebook users who talked more with close friends regarding job hunts and job opportunities were much more likely to find employment than those who tended to reach out to acquaintances.
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