derickson, Author at e-Strategy

Data-Driven Decision-Making, April 2013 [CHART]

Only 32% of marketing professionals from around the world claim to be highly effective at engaging with individual customers.

Primary Uses Of Hashtags, April 2013 [CHART]

Hashtags are used primarily to communicate personal ideas and feelings (40.7%) and to search or follow categories and brands of personal interest (34.1%).

Apple Free vs Paid App Revenues, February 2013 [CHART]

In-app purchases accounted for a new high of 76% of revenue in the Apple App Store for iPhone in February 2013, up from 53% in January of last year.

North American Email Marketing Metrics, Q4 2011 & Q4 2012 [TABLE]

Unique open rates increased from 14.4% in Q4 2011 to 16.3% in Q4 2012, while click-through rates, transaction rates, and revenue per email all held relatively steady.

North American Email Marketing Metrics By Day Of The Week, Q4 2012 [TABLE]

Opens and click-throughs were highest on Saturdays and Sundays.

North American Email Marketing Metrics By Daypart, Q4 2012 [TABLE]

Emails sent between 8 pm and 12 am generated higher open and click-through rates, more transactions, larger orders, and greater revenue per email than emails sent during any other time of day.

Growth Of Mobile Real-Time Bidding Ads, Q1-Q4 2012 [CHART]

While less than 10% of mobile ads served were purchased via RTBs in Q1 2012, that share climbed to nearly two-thirds in Q4.

Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

Smart Phone Use To Begin The Day, March 2013 [CHART]

89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.