derickson, Author at e-Strategy

10 Most Popular Marketing Statistics For March 2013 [LIST]

The ten most popular marketing statistics posts at e-Strategy Trends for March, 2013.

Mobile Tactics Targeting In-Store Shoppers By US CPG Marketing Execs, November 2012 [TABLE]

About 20% of CPG marketing executives cited standalone brand apps, and another 25% mentioned offers via retailer apps.

Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Main Reasons CPG Companies Launch Mobile Apps, February 2013 [CHART]

The biggest reason CPG companies reported implementing consumer mobile apps was to drive special promotions, cited by half of respondents.

American CPG Mobile Apps, February 2013 [CHART]

More than 80% of CPG employees said their company had at least one mobile app in use in February 2013, and nearly three-quarters had two or more apps.

Global Netflix Revenues By Region, Q4 2011-Q4 2012 [TABLE]

Netflix reported US streaming revenues of $2.19 billion for 2012, with moderate growth from quarter to quarter.

Likely Cable To Streaming Video Subscription Switchers [TABLE]

12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.

Digital TV & Movie Viewers, 2012-2017 [CHART]

The number of US digital TV viewers will reach 145.3 million in 2017, up from 106.2 million in 2012.

Content Sharing Trends, April 2013 [TABLE]

The types of content that people share may be driven more by ego than anything else.

Click-Through Rates For Emails That Include Social Sharing, April 2013 [CHART]

Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).