derickson, Author at e-Strategy

Where People Consume Text & Video Content, March 2013 [CHART]

Regardless of device, consumption of videos takes place most often in the home and users are both more relaxed and explorative while at home.

Perceived Risks Of Social Media Use Among Execs, March 2013 [CHART]

The use of social technologies might improve marketing effectiveness but there are risks that need to be weighed alongside the benefits, according to execs.

Radio Advertising Revenue, 2006-2017 [CHART]

Radio revenues will continue to shift in the next 5 years, as income from online advertising grows by about 10.8% annually versus 2.5% growth for over-the-air (OTA) revenues.

Parents & Family Entertainment Spending, March 2013 [TABLE]

Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).

US Online Advertising Revenue Share At Major Ad Networks, 2011-2015 [TABLE]

Yahoo!’s share of net US display ad revenues is expected to decline again this year to 7.7%, down from 9% in 2012 and 11% in 2011.

US Online Display Advertising Revenue Growth At Major Ad Networks, 2011-2015 [TABLE]

The 18.1% growth expected this year for US display advertising is down somewhat from more robust rates of increase in 2011 and 2011.

Online Display Advertising Revenues At Major Ad Networks, 2011-2015 [TABLE]

The leader of the pack is Google, with $2.26 billion in net US digital display ad revenues in 2012 and $3.11 billion expected in 2013.

US Search Ad Revenue Market Share, 2011-2015 [TABLE]

Google’s share of net US search ad revenues is expected to reach 73.7% this year, up from 72.8% in 2012.

Yahoo!'s Display & Search Advertising Revenues, 2011-2015 [CHART]

eMarketer estimates net US search ad revenues at Yahoo! will grow 7% to $1.23 billion this year, up from $1.15 billion in 2012.

Google Universal Search Results By Content Type, 2012 [CHART]

A new study show the visibility of Google Shopping in Google’s Universal Search results dropped significantly after the search engine implemented a new paid inclusion model.