Posts by derickson
Share Of New Vehicles Purchased By American Millennials, 2001-2012 [CHART]
The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.
Read MoreMarketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]
Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.
Read MoreInstagram Video Advertising? [VIDEO]
Wedbush Securities’ Michael Pachter discusses Instagram’s video potential for Facebook with Emily Chang on Bloomberg Television’s Bloomberg West.
Read MoreSMB Top Online Marketing Objectives, June 2013 [CHART]
About half of SMBs engaged in digital marketing devote at least 50% of their marketing budgets to digital.
Read MoreAgency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
Read MoreVine Growth, December 2012 – May 2013 [CHART]
From just 77,000 unique visitors in January, Vine’s website vine.co grew to 3.6 million unique desktop visitors in May.
Read MoreLGBT Mobile Shopping Activities, June 2013 [CHART]
Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).
Read MoreConsumer Preference For Retail Self-Check Out, June 2013 [CHART]
3 in 5 consumers around the world would be interested in shopping at a fully automated “self service” store with vending machines and kiosk stations offering a virtual customer service.
Read MoreUS Outdoor Ad Revenue Growth, Q2 2011 – Q1 2013 [CHART]
Outdoor ad spending was up 4.5% year-over-year in Q1, reaching $1.5 billion.
Read MoreUS Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]
Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Read More