derickson, Author at e-Strategy

US Mobile Search Ad Revenues By Company, 2011-2015 [TABLE]

Google alone took in 82.8% of all mobile search ad revenues last year.

Beyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]

This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.

Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Global Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

Global Mobile Ad Revenues By Company, 2011-2013 [TABLE]

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.

Project Loon: Google's Balloon-Powered Internet Access [VIDEO]

Google’s Project Loon will use balloons floating in the stratosphere to deliver Internet access to hard-to-reach areas.

Conversion Rates Of Duplicate Leads, June 2013 [CHART]

Leads360 found that those leads flagged as duplicates converted at a rate 167% higher than the average.

Smart Phone Ownership By Income & Age, June 2013 [CHART]

61% of American cell phone owners can be classified as smart phone owners.

Global Mobile Payment Transactions By Device, June 2012 vs April 2013 [CHART]

Europe sports the world’s largest percentage of transactions made using a mobile device, at 15.3%, followed by Asia (12.4%) and North America (11.2%).