Posts by derickson
Reasons People Become Brand Fans On Facebook, June 2013 [CHART]
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Read MoreOnline Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreTop Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Read MoreGlobal Ad Spending Forecast By Medium, 2012 vs 2013 [TABLE]
Warc believes that global expenditures will now increase by 3.4% as opposed to an initial assessment of 4% growth made in January.
Read MoreMarketers' Plans To Use Video In Email, June 2013 [CHART]
Only 1 in 4 marketers say they currently use video in their email marketing messages.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
Read MoreAmericans' Online Activities By Frequency, May 2013 [TABLE]
Email took the greatest amount of time per week, at 7.8 hours.
Read MoreOnline Channels People Most Use To Communicate With One Another, May 2013 [CHART]
Email and Facebook each saw 87% of respondents logging in weekly to communicate with others.
Read MoreHow Journalists Use Social Media [VIDEO]
Albert Maruggi, B.L. Ochman & David Erickson discuss journalists’ use of social media and why public relations & marketing professionals need to pay attention.
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