derickson, Author at e-Strategy

Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

Social Influencer Dynamics, July 2013 [CHART]

Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.

Facebook News Feed Ad Retargeting Metrics, July 2013 [CHART]

Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.

What People Do After Visiting Yelp, July 2013 [CHART]

Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.

Smart Phone Market Penetration, October 2011 – May 2013 [CHART]

Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.

US Mobile Marketing Spending By Industry, 2010-2015 [TABLE]

Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.

Financial Services Ad Spending By Objective, 2013 [CHART]

Marketers in the financial services industry will invest 62% of their paid digital dollars in direct-response efforts this year.

Mobile To The Future Presentation [VIDEO]

Luke Wroblewski discusses the future of mobile during this Google Tech Talk.

Financial Services Online Ad Spending, 2011-2017 [CHART]

Advertising spending in paid digital media by the US financial services industry will hit $5.20 billion in 2013 and rise to $7.38 billion by 2017.