Posts by derickson
Google Search Ranking Factors, June 2013 [CHART]
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results.
Read MoreConsumer Attitudes Toward Online Local Business Reviews, June 2013 [TABLE]
Consumers tend to trust what they read, with about 8 in 10 saying they trust online reviews as much as personal recommendations.
Read MoreUS Loyalty Program Memberships, 2000-2012 [CHART]
There were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010.
Read MoreMarketing Procurement Metrics, June 2013 [CHART]
The metrics most widely used by marketing procurement professionals today differ from those they believe should ideally be used.
Read MoreWebsites Used To Read Traveler Online Reviews, 2012 [CHART]
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
Read MoreHospitality Industry Online Reviewers, January 2013 [CHART]
More than half of the 15,000 TripBarometer participants said they’d written a review for an accommodation after staying there.
Read MoreTraveler Review Websites By Number Of Reviews, June 2013 [TABLE]
The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
Read MoreGlobal Online Video Completion Rates By Device, Q1 2013 [TABLE]
Tablets showed a higher video completion rate than either PCs or other mobile devices.
Read MoreTime Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
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