Posts by derickson
US Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
Read MoreReach & Frequency Of Online Video Ads, January – June 2013 [CHART]
During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.
Read MoreOnline Video Ads Views, December 2011 – June 2013 [CHART]
In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.
Read MoreAmericans' Preference For Trying New Brands & Products, July 2013 [CHART]
Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.
Read MoreImportance Of Social Business By Organizational Area, July 2013 [CHART]
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Read MoreGoogle Click Share By Device, Q2 2012 – Q2 2013 [CHART]
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreUS Internet Users Who Play Video Games By Type, 2013 [CHART]
Over two-thirds of web users played video games, and of that group, 53% did so weekly on a smartphone, tablet or other mobile device.
Read MoreIn-Game Communication Among Online Gamers By Frequency, July 2013 [CHART]
The majority of gamers shied away from communication—almost 60% of gamers rarely or never interacted with other players.
Read MoreOnline Games Played By American Gamers, July 2013 [CHART]
57.8% of those playing online games were on single-player games.
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