Posts by derickson
Time Spent Conducting Pet Research Per Week By Dog/Cat Owners, May 2012 [CHART]
Nearly one-third of US dog and cat owners spent 30 minutes or more each week researching topics about their pets’ nutrition and well-being.
Read MoreHow To Create An Embeddable YouTube Subscribe Button [VIDEO]
David Erickson takes viewers step-by-step through the process of creating an embeddable YouTube subscribe button in this eStrategy webcast.
Read MoreConsumers' Attitudes Toward Brands' Social Media Responses, July 2013 [CHART]
53% of respondents overall said they believe that companies are more responsive to customers when they complain via social media, a figure that rises to 57% among Millennials (aged 18-34).
Read MoreGlobal Ad Spend Growth In Q1 2013 [CHART]
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
Read MoreSocial Media Marketing & Advertising Investment Expectations, July 2013 [CHART]
62% of respondents believe that companies will increase their investments in Facebook over the next year, and another 30% believe those investments will remain steady.
Read MoreGlobal Marketing Budgets, October 2011 – June 2013 [CHART]
Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish.
Read MoreConsumer Products Leaders' Balanced Sales Focus, July 2013 [CHART]
15% of consumer products companies are both highly focused on their consumers and strong users of analytics.
Read MorePreferred Social Logins For Retail Sites, Q1 2011 – Q2 2013 [TABLE]
Google seems to be keeping hold on a solid third of the market for sign-ins.
Read MoreSocial Logins Market Share, Q1 2011 – Q2 2013 [CHART]
A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
Read MoreUS Mobile Video Revenues By Type, 2011-2017 [TABLE]
eMarketer forecasts that subscription-based mobile video revenues will top $2 billion by 2017, up from $1.25 billion in 2013.
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