Posts by derickson
Top Definitions Of Native Advertising, June 2013 [CHART]
Nearly all publishers say native advertising is “integration into the design of the publisher’s site and [an ad that] lives on the same domain.”
Read MorePublishers Offering Native Advertising, June 2013 [CHART]
Nearly three-quarters of polled US publishers said that they already offered native advertising on their site, and another 17% said they were considering offering it this year.
Read MoreOrganizational Social Integration Rankings, July 2013 [CHART]
This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.
Read MoreTV Viewers Who Would Never Act On A Commercial By Demographic, July 2013 [CHART]
41% of TV viewers say they would never act on a commercial, regardless of the device they’re using to watch TV.
Read MoreMobile Ad Reach, July 2013 [CHART]
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.
Read MoreSocial Media Brand Advocacy Prompts By Country, July 2013 [CHART]
Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreGoogle Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]
Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.
Read MoreMoms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
Read MoreHow Stay-At-Home vs. Working Moms View The Internet, March 2013 [TABLE]
More than two-thirds of working and stay-at-home moms agreed that the internet has changed the way they get information about products and services.
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