Posts by derickson
Landing Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreTwitter's Related Headlines As An Earned Media Tool [VIDEO]
Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.
Read MoreiPhone & iPad Use By Hour Of The Day, May 2013 [CHART]
When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go.
Read MoreBrand- & Product-Related Content Sharing By Demographics, August 2013 [CHART]
11% of online Americans have forwarded a link to a brand or product’s video to someone.
Read MorePay-TV & Broadband Subscription Trends, Q2 2013 [CHART]
The top multichannel video providers, who represent around 94% of the market, shed a total of 344,318 subscribers during the second quarter.
Read MoreEmail Click Frequency By Gender, August 2013 [CHART]
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short.
Read MoreeTailing: Comfort With Mobile Purchases By Price Range & Device, August 2013 [CHART]
29% of tablet owners are willing to spend at least $500 on retail purchases from their device, almost double the percentage (16%) of smartphone owners willing to spend that much.
Read MoreUS Mobile Display Ad Spending, 2011-2017 [CHART]
Mobile internet display ad spending will amount to $3.81 billion this year—up 21.7% from 2012.
Read MoreUS Real-Time Bidding Digital Ad Spending, 2012-2017 [CHART]
Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.
Read MoreHuffington Post Turns Off Anonymous Comments [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss The Huffington Post’s decision to disable anonymous comments and the problem of online anonymity in general.
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