Posts by derickson
Email Click-to-Open Rates By Industry, Q2 2012 [CHART]
49% of email opens happen on a mobile device.
Read MoreCross-Device Shopping Research & Purchase Behavior, August 2013 [CHART]
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases.
Read MoreTop Global Brands' Twitter Behavior, August 2013 [TABLE]
Global brands are averaging at least 30 tweets per week.
Read MoreReach & Frequency Of Online Video Ads, January – July 2013 [CHART]
Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.
Read MoreOnline Video Ad Views, December 2011 – July 2013 [CHART]
Online video ad views have been increasing at a torrid pace through the first half of this year.
Read MoreAdvertising Agency Compensation Trends, 1985-2013 [CHART]
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing.
Read MoreUS Pay-TV Subscriber Trends, August 2013 [CHART]
The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreOnline Video Ad Impressions By Age, Q2 2013 [CHART]
Viewers aged 55-64 (17%) and 65+ (11%) accounted for a combined 28% of US online video ad impressions in Q2.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
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