Posts by derickson
Digital Tech Used By Hotels, 2012 & 2013 [TABLE]
Hotels’ use of many digital technologies increased between 2012 and 2013.
Read MoreUS Online Display Ad Spending Share By Format, 2011-2017 [CHART]
eMarketer estimates that video’s share of the overall digital display budget will rise from 23.4% this year to 30.7% by 2017.
Read MoreHandshake: A Personal Data Marketplace [VIDEO]
David Erickson discusses Handshake, a new marketplace where individuals can negotiate for the use of their personal data.
Read MoreInteractive Video Ad Share, January – June 2012 [CHART]
As of June 2012, data from video ad management company VINDICO showed that 11% of all digital video ads had some kind of interactivity.
Read MoreYelp Reviews & Small Businesses [INFOGRAPHIC]
This infographic from Merchant Warehouse illustrates Yelp reviews affect on small businesses.
Read MoreEmail Open Rate By Hour Scheduled, August 2013 [CHART]
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Read MoreCMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.
Read MoreUS mCommerce Sales By Quarter, Q2 2010-Q2 2013 [CHART]
Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MoreViewers' Attitudes Toward Streaming Video, August 2013 [CHART]
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus.
Read More