derickson, Author at e-Strategy

Business Impact Of Social Media & Marketing Spending, August 2013 [CHART]

Just 15% of CMOs in the US can confidently say they have quantitatively proven the impact of social media on their business.

Consumers' Definitions Of Online Recommendations, August 2013 [CHART]

Whatever the reason for a friend’s like, many consumers consider it to be a recommendation.

Positive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]

Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.

GameInformer's Digital Subscriptions Success [VIDEO]

During this segment of the Beyond Social Media Show, David Erickson discusses how GameInformer magazine far outpaces other magazine titles in digital subscribers.

Golf Channel's I Have A Golf Dream Twitter Fail [VIDEO]

The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.

Google Product Listing Ad CTRs, January 2012-July 2013 [CHART]

Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs).

US Home Broadband vs. Dial-Up Adoption, June 2000-May 2013 [CHART]

As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection.

Attitude Toward Ads During Traditional TV vs. Ads During Streaming Online Video, January 2013 [CHART]

US internet users had similar attitudes toward ads during traditional TV and original streaming content.

10 Most Popular YouTube Partner Channels, June 2013 [TABLE]

VEVO is the most popular channel in terms of unique viewers and total videos.

Made-For-Web TV Programs By Provider, 2013 [TABLE]

In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.