Posts by derickson
Product Listing Ad Metrics, January 2012-July 2013 [TABLE]
The outlook for PLAs is good given that the ads do seem to garner higher clickthrough rates (CTRs) every month.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreShare Of Product Listing Ad Impressions vs. Text Ads, October 2012-July 2013 [CHART]
In July 2013, 1.05% of text ads worldwide were PLAs, compared to 1.22% just two months earlier.
Read MoreCMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]
2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
Read MoreEmail Subscriber & Sender Stats, August 2013 [TABLE]
The average subscriber receives 416 commercial emails per month, per new figures released by Return Path.
Read MoreOnline Video Ad Viewability Averages By Source, Q1 2013 [CHART]
During the first quarter, average viewability for online video ads in the US was 83%, although rates varied widely among properties.
Read MoreSocial Media's Purchase Influence, US vs. Global Average, August 2013 [CHART]
35% of online consumers across 24 countries claim to have ever purchased a product or service based mostly on an ad they saw on a social media site.
Read MoreNative Mobile Ad Performance, Q2 2013 [CHART]
An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year.
Read MoreHow Hospitality Businesses Use Mobile To Engage With Customers, January 2013 [CHART]
More than one-fifth of accommodation businesses worldwide used mobile devices to present customers with special offers.
Read MoreHotels' Mobile App Features, April 2013 [TABLE]
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
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