derickson, Author at e-Strategy

Percent Of Ad Budgets Allocated To Social Media Advertising, July 2013 [CHART]

While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.

Most Popular Networks For Social Media Advertising, July 2013 [CHART]

Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.

Burger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]

Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!

Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

Auto Lead Distribution & Conversion Rates, October 2013 [CHART]

Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.

Millennials’ Most-Loved Brands, Q2 2013 [TABLE]

Google saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands.

Social Login Market Share, Q1 2012 – Q3 2013 [CHART]

Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.

Mobile Shopping Activities, October 2013 [TABLE]

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.

American Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]

More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.

Gamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]

More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.