Posts by derickson
B2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]
In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.
Read MoreChanges In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]
In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.
Read MoreChanges In B2B & B2C Ad Spending, 2012 & 2013 [TABLE]
Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.
Read MoreUS Household Income, 1967-2012 [CHART]
The median household income in the US was $51,017 last year.
Read MoreEffect Of Personal Value Perceptions On B2B Purchases, October 2013 [CHART]
Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).
Read MoreGoogle Hashtag Searches [VIDEO]
David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreEnterprise Mobile Strategy Objectives, October 2013 [CHART]
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
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