derickson, Author at e-Strategy

Most Important Marketing Areas For Next Three Years, September 2013 [CHART]

Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.

Branding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]

Nearly all respondents reported that native ads were very or somewhat effective at branding.

Ad Pros Who Buy Native Mobile Advertising, August 2013 [CHART]

Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.

TV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]

TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.

How Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]

7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).

MLB Pitcher David Price Rants Against Critics On Twitter [VIDEO]

David Erickson discusses how Tampa Bay Rays pitcher David Price answered his critics on Twitter after a brutal performance against the Boston Red Sox.

Most Effective TV Ads Of Q3 [TABLE]

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

Top Omni-Channel Shopping Categories, October 2013 [CHART]

A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).

Chipotle's Scarecrow Content Marketing Campaign [VIDEO]

During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.

Mobile Video Ad Lengths, H1 2013 [CHART]

A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.