Posts by derickson
Social TV Behavior Of American TV Viewers, 2013 [TABLE]
A majority of social media users, tablet owners and smart phone users have used social networks while watching television.
Read MoreMost Valuable Data Elements For Lead Generation, May 2013 [TABLE]
The most valuable piece of lead gen data, according to respondents, was information on the purchasing time horizon of a prospect, with more than half of respondents saying this was extremely valuable.
Read MoreMost Valuable Content Marketing Elements For Lead Generation, May 2013 [TABLE]
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Read MoreCoca-Cola's Insulting Vitaminwater Bottlecaps [VIDEO]
David Erickson discusses Coca-Cola’s Vitaminwater bottlecap promotion that went horribly awry.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreCMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]
82% of CMOs feel underprepared for the “data explosion.”
Read MoreMost Popular TV Shows By On- & Offline Buzz, September 23-29, 2013 [TABLE]
The number of tweets about TV grew by 38% year-over-year in Q2 to reach 263 million, while the number of authors tweeting about TV grew by 24% to 19 million.
Read MoreMarketing’s Growing Influence, October 2013 [CHART]
Marketing is working more closely with the CEO and getting more engaged in big investments.
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