Posts by derickson
Email Subscriber Activity, Q2 2013 [CHART]
During Q2 2013, 51% of the average email file was active.
Read MoreUS Smart Phone vs Tablet Penetration, 2011-2014 [CHART]
Smart phones became the norm in the past couple of years, and now tablets too are settling into that territory.
Read MoreSupport For Brands' Global Strategy, October 2013 [CHART]
At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.
Read MoreWashington Redskins Name Change Controversy [VIDEO]
David Erickson discusses the growing pressure Washington Redskins’ owner Daniel Snyder is under to change the name of his NFL franchise and how the team’s continuing resistance is turning a marketing and revenue opportunity into a public relations debacle.
Read MoreRedskins' PR Debacle, Google Hummingbird Update & Hyundai's Walking Dead Mobile – Beyond Social Media Show [VIDEO]
Topics on episode 20 of the Beyond Social Media Show: Washington Redskins’ PR debacle; Google Hummingbird Update; Hyundai’s Walking Dead Mobile & Google’s Path To Purchase tool.
Read MoreConsumer Attitudes Toward Shopping Cart Reminder Emails, October 2013 [CHART]
Fully two-thirds of infrequent shoppers (those who shop online less than once a month) did not expect to get any type of reminder email.
Read MoreNetworks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
Read MoreWhy People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
Read More