derickson, Author at e-Strategy

Mobile Retail Growth, October 2013 [TABLE]

Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.

Demographics Of Mostly Mobile Internet Users, May 2013 [TABLE]

Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.

Americans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]

34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.

Grand Theft Auto V Sales Top $1 Billion In 3 Days [VIDEO]

David Erickson discusses Grand Theft Auto V’s record-breaking sales of $1 billion within three days of release.

Google Web Designer Open To Public [VIDEO]

David Erickson notes that Google Web Designer, the company’s tool for creating interactive advertising, has now come out of invite-only use and is open for the public at large to use.

Circle Count – Google+ Marketing Tool [VIDEO]

David Erickson discusses the the Circle Count Google+ marketing tool that makes it easier to find the right audience on Google’s social network.

Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]

As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.

Most Important Tactics For Optimizing Search Advertising, July 2013 [TABLE]

For paid search, marketers ranked the landing page as critical for optimization, cited by more than half of agency respondents and nearly half of client-side marketers.

Primary Business Objective By Media, July 2013 [CHART]

Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.

Large Consumer Companies' Social Media ROI, October 2013 [CHART]

Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.