derickson, Author at e-Strategy

Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

Top Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]

Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.

Local Media Ad Spending Forecast, 2012-2017 [CHART]

The local media advertising market is set to grow at a 2.8% compound annual rate from 2012 through 2017, with traditional media gradually playing less of a role over the coming years.

Consumer Desires For Speedy Online Support, November 2013 [TABLE]

7 in 10 consumers across 7 major markets report being more likely to be loyal to a brand that provides real-time one-to-one assistance at critical moments during their purchase journey.

Consumers' Primetime Video Programming Considerations, November 2013 [CHART]

Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.

Thanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]

Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.

Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]

38% of marketers saying that free shipping was the most effective tactic.

Time Of The Year When Holiday Promotions Will Run, 2013 [CHART]

Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.

US Real-Time Bidding Display Spending Comparative Estimates, 2012-2017 [TABLE]

MAGNA GLOBAL forecasts $3.9 billion in US RTB digital display ad spending for 2013—the highest of all firms.

US Real-Time Bidding Display Ad Spending, 2012-2017 [CHART]

eMarketer projects RTB digital display ad spending in the US will account for 29.0% of total US digital display ad spending by 2017, or $9.03 billion.