Posts by derickson
Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreReach & Frequency Of Online Video Ads, January – October 2013 [CHART]
For the second consecutive month, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreOnline Video Ad Views, December 2011 – October 2013 [CHART]
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in online content video views.
Read MorePinterest As A Social Commerce Platform, November 2013 [TABLE]
Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning.
Read MoreMost Frequently Watched Video Content By Generation, November 2013 [CHART]
Millennials are still more likely to be found frequently watching TV shows than any other type of video content.
Read MoreCustomer Service Reps Calming Qualities, November 2013 [CHART]
When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help.
Read MoreDevices Marketers Consider Important For Advertising, 2013 & 2016 [CHART]
While 86% of respondents said mobile phones were currently important advertising channels, 98% said they expected them to be important in three years’ time.
Read MoreMultiscreen Campaign Budgets, 2013 & 2016 [TABLE]
Marketers expected the share of their budgets allocated to multiscreen campaigns to increase to 50% by 2016, from 20% this year.
Read MoreOnline Activities Of US Teens, 2012 & 2013 [TABLE]
Fully 87% of American teens said they had sent or received a text message.
Read MoreUS Teen Smart Phone vs Tablet Users By Demographic, 2012 & 2013 [TABLE]
Both smart phone and tablet use saw a large leap among US teenagers ages 13 to 17 between 2012 and 2013.
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