Posts by derickson
Referred Video Start Traffic Share, Q4 2013 [CHART]
When it comes to branded video starts, search is a far bigger referrer than social.
Read MoreDoctors' Informational Tasks By Device, August 2013 [TABLE]
The most common digital activity among US physicians in the survey was accessing the internet, at 97%.
Read MoreTechnologies CEOs Are Investing In For Growth, December 2013 [CHART]
Executives indicated that they were currently investing in a range of technologies in order to help drive growth.
Read MoreCoca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreTelevision Multitasking [VIDEO]
David Erickson discusses the results of a Tivo study that provides insight into how television viewers use their mobile devices while watching TV.
Read MoreTop Trends CEOs Believe Will Transform Their Business, December 2013 [CHART]
The largest percentage of those surveyed, 86%, believed that technological advances would have the greatest transformative effect on their businesses.
Read MoreTop Challenges Of Personalized Marketing, February 2014 [CHART]
Both agencies (64%) and marketers (54%) indicated that higher media costs represent the top challenge.
Read MoreTop Benefits Of Personalized Marketing, February 2014 [CHART]
Some 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers,
Read MoreBusiness Impact Of Customer Experience Efforts, February 2014 [CHART]
A recent study from Econsultancy found that company marketers consider customer experience (CX) to be their single most exciting opportunity this year.
Read MoreSmart Phone Share Of US Mobile Subscribers, October 2011 – December 2013 [CHART]
Smart phone penetration reached 65.2% of the US mobile subscriber market during the 3-month average ending in December.
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