Posts by derickson
Twitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreHighest-Rated Media Brands, 2013 [TABLE]
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.
Read MoreAverage Per-Person Valentine’s Day Spending, 2007-2014 [CHART]
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
Read MoreCPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
Read MoreClick Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]
The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Read MoreMost Effective Super Bowl 2014 Commercials [TABLE]
With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.
Read MoreTop 10 Local US Markets By Tablet Penetration, November 2013 [CHART]
Nielsen looked at tablet penetration, with its 34% average across the US in November 2013 significantly below recent estimates of more than 40% penetration in December and January.
Read MoreTop 10 Local Markets By Smart Phone Penetration, November 2013 [CHART]
Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013.
Read MoreUS Penetration Among Select Social Networks During November 2013 [CHART]
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
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