Posts by derickson
Channels Norwegians Use For Content Marketing, January 2014 [CHART]
Nearly six in 10 respondents said digital content was an important part of their marketing mix.
Read MoreDavid Ortiz's Samsung-Sponsored Selfie With President Obama [VIDEO]
Was Red Sox slugger David Ortiz’s selfie tweet with President Barack Obama a publicity stunt orchestrated by Samsung?
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreExpected Changes In Norwegian Content Marketing Budgets In 2014 [CHART]
Just over half of respondents spent more on digital content production in 2013 than in 2012.
Read MoreAmericans' Paid News Subscriptions, February 2014 [CHART]
Just one-quarter of US consumers said that they currently paid for at least one news subscription.
Read MorePreferred News App Content, Smart Phone vs Tablet, December 2013 [CHART]
Getting breaking news via smartphone apps was far more popular than on tablets, likely due to the former being more portable.
Read MoreMost Important News Category For Mobile News App Users, December 2013 [CHART]
42% of US mobile news app users said that breaking news was the most important news app category.
Read MoreFacebook's Global Social Commerce By Category, November 2013 [CHART]
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Read MoreGlobal Average Order Value By Social Media Site, Q3 2013 [CHART]
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
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