Posts by derickson
UK Online Shoppers & Buyers, 2011-2017 [CHART]
57% of UK digital buyers had used a click-and-collect service.
Read MoreUK Total Online Sales, 2013 & 2014 [CHART]
In 2013, 760 million digital orders were dispatched, and that figure is set to rise 14.2% in 2014 to 865 million.
Read MoreReasons US Small-Business Owners Have Switched Brands, February 2014 [CHART]
More than three-quarters of US small-business owners (SBOs) expect their companies to grow this year.
Read MoreMost Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
Read MoreChannels Marketers Use For Real-Time Marketing, February 2014 [CHART]
Social media was still the top channel respondents used for real-time marketing, cited by 48%.
Read MoreTactics That Qualify As Real-Time Marketing, February 2014 [CHART]
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
Read MoreUS Device Ownership Trend, 2011-2013 [CHART]
37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.
Read MoreInfluence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]
Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.
Read MoreTop Qualities Of Content Marketers, April 2014 [CHART]
Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead gen/operations and social in terms of hiring priorities.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
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