Posts by derickson
US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Read MoreLong-Form Video Share Of Time Watched By Device, Q4 2013 [CHART]
The majority of mobile video viewing time in Q4 2013 was spent with content at least a half-hour in length.
Read MoreFacebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
Read MoreFacebook Users In Select EMEA Countries, November 2013 [CHART]
The number of social network users in the Middle East and Africa will rise 22.6% this year to hit 216.0 million, representing 63.6% of internet users and just 15.6% of the region’s population.
Read MoreAd Pros Who Have Used Twitter Ads For Social TV, December 2013 [CHART]
22% of US advertising professionals said they’d bought Twitter ads in conjunction with a TV ad campaign.
Read MoreTwitter's Global Ad Revenues, 2012-2016 [CHART]
Twitter showed in 2013 that its ad business is growing fast.
Read MoreMillionaires' Differences By Generation, March 2014 [TABLE]
Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.
Read MoreInc. 500's Social Media Use, 2012 vs 2013 [CHART]
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.
Read MoreAmerica’s 10 Most Powerful Brands of 2014 [TABLE]
Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91.
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