Posts by derickson
Top Marketing Tactics Used By US Small Businesses, March 2014 [CHART]
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
Read MorePrimary Challenges For Small Business Owners, Q2 2013-Q1 2014 [TABLE]
Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
Read MoreMedian Organic Reach Of Facebook Posts, February 2012-March 2014 [CHART]
The median organic reach of Facebook posts among Facebook pages worldwide fell from 16.0% in February 2012 to 6.5% in March 2014.
Read MoreThe LinkedIn Referral Engine [INFOGRAPHIC]
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.
Read MoreAmerican Teens' Favorite Social Networks [VIDEO]
David Erickson discusses research from Piper Jaffray about American teens social network preferences during this segment of the Beyond Social Media Show.
Read MoreUK Consumers' Showrooming Attitudes & Activities, September 2013 [CHART]
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Read MoreTop Purchase Influences Among UK Students, 2013 [CHART]
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Read MoreUS Retail eCommerce Sales Growth By Product Category, 2012-2018 [TABLE]
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Read MoreUS Retail eCommerce Sales By Product Category, 2012-2018 [TABLE]
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Read MoreConsumer Attitudes Toward Local Search, April 2014 [TABLE]
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
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