Posts by derickson
Effectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MoreBrand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]
Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.
Read MoreVideo Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]
Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.
Read MoreUS Online Ad Revenues, 2004-2013 [CHART]
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record.
Read MoreEmail Frequency By Email Marketing Tool, April 2014 [CHART]
Some 24% of marketers say they don’t use any tools to manage their email campaigns.
Read MoreTV Viewing On Alternative Devices, 2012-2014 [CHART]
The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).
Read MoreGrowth In TV-Related Queries On Google & YouTube, 2012 vs 2013 [CHART]
TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.
Read MoreSales Channel Integration In The UK, 2011-2013 [TABLE]
In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.
Read MoreMobile Commerce In Select European Countries, February 2014 [CHART]
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
Read MoreSales Channels Used By UK Retailers, 2011-2013 [TABLE]
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Read More