derickson, Author at e-Strategy

National Discretionary Spending Estimates, April 2014 [CHART]

Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013.

Rich Media Ad Benchmarks By Vertical, 2013 [TABLE]

Rich media click-through and interaction rates were higher when including video.

Online Video Ad Views, December 2011 – February 2014 [CHART]

Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).

Challenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]

Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.

Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]

Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.

US Online Video Advertising Share By Industry, Q4 2013 [CHART]

Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.