Posts by derickson
Local Search Conversions By Device, April 2014 [CHART]
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
Read MoreImportance Of Search Ranking Factors, April 2014 [CHART]
About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.
Read MoreUK Companies That Have Adopted Big Data, 2012-2017 [CHART]
The proportion of UK firms with big data initiatives was expected to reach 29% in 2017, compared with 20% in 2013.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreUS Local vs. National Mobile Ad Spending, 2013-2018 [CHART]
Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.
Read MoreNorth American Mobile Location-Based Services Revenues, 2013 & 2018 [CHART]
60% of mobile users now accessing LBS at least monthly.
Read MoreUS Paid Search Ad Spending Growth, Q1 2013 – Q1 2014 [CHART]
65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies.
Read MorePrimary Source For Product Listing Ads Budget, Q1 2014 [CHART]
Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.
Read MoreGoogle's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Read MoreGlobal Mobile App Use, March 2013-March 2014 [CHART]
On average, Flurry says a user launches an app 10 times a day.
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