derickson, Author at e-Strategy

Italian Mobile Social Media Activities, November 2013 [CHART]

eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.

Italian Multitainment Activities, November 2013 [CHART]

Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.

Most Important Data For Marketing Success, December 2013 [CHART]

Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.

American's Interest In Owning Futuristic Technologies [TABLE]

A total of 19% of Americans would like to own a travel-related invention of some kind.

Americans' Most Favorable Toward Driverless Cars [CHART]

Americans are most interested in riding in a driverless car: 48% would like to do this if given the opportunity, while 50% say this is something they would not want to do.

Americans' Attitudes Toward Near-Term Technological Changes [CHART]

Public attitudes towards ubiquitous wearable or implanted computing devices are the most positive, or more accurately, the least negative.

Americans 50-Year Predictions [VIDEO]

81% of Americans believe that within the next 50 years people needing an organ transplant will have new organs custom made for them in a lab.

Americans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]

Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.

Google+ Is NOT Dead & Video Meets Commerce [VIDEO]

David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.

Demographics Of Live TV Viewers, April 2014 [CHART]

The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.